LEVERAGING THE POWER OF
STORYTELLING
For internal learning (peer-to-peer and top-down)
There’s a lot of knowledge out there and it’s always good to bring an external expert in for some training. But have you ever stopped to consider how much collective knowledge is hidden within your organization? How many experiences and insights are stored in the minds of your people? There’s a wealth of learning potential already within your organization--what if it could be mined and turned into reusable lessons and methodologies that benefit your business? Using our specially designed Storytelling: From Intuition to Methodology approach, you can build a peer-to-peer as well as top-down learning program that’s both impactful, engaging and memorable, while also significantly boosting your company’s internal sense of community.
For driving more sales
When thinking about innovative, groundbreaking technologies, we may sometimes be moved by the inner workings of it all (feature-oriented), but our clients are mostly moved by its impact on their lives (value-oriented). Stories illustrate that impact in a powerful way, by imprinting on our minds memories, messages and emotions, and enabling empathy and creative problem-solving. Competitors may have similar products, services and talented employees – but none of them have your stories! Make storytelling a competitive differentiator.
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